In 1984, Apple introduced the Macintosh with a promise: we were here to smash the monolithic, droning conformity of Big Brother. We were the crazy ones. The misfits. The rebels. We bought computers not to balance spreadsheets or optimize logistics, but to write the great American novel in a coffee shop and edit films that would never make it into Sundance.
Apple sold us the “Bicycle for the Mind.” It was a tool that amplified human capability.
So, why is the company currently pivoting to sell us the “Uber for the Mind”—where you just sit in the back seat, drooling, while an algorithm drives you to a destination you didn’t choose? Continue reading
























