Something that appears to be of high quality or sophistication but lacks true substance or craftsmanship. It’s the idea of presenting an illusion of excellence—through design, branding, or superficial elements—without the underlying integrity or value. In other words, it’s a deceptive or inauthentic display meant to mimic true quality, often relying on surface-level attributes rather than genuine merit. This can be seen in products, services, or even experiences that seem premium at first glance but ultimately fall short when examined more closely.